Helping the Helpers: Why Being Visible Matters When Supporting Parents of Autistic & ADHD Children

If you work with or provide services and products to families raising autistic and/or ADHD children, you’re already doing important work. But are the people who need you actually able to find you?

In a world where parents are constantly juggling appointments, meltdowns, school meetings, sleep struggles, and everything in between, what they don’t have is time to search endlessly for the right support. As professionals, it's not just our job to offer help - it's our responsibility to ensure the people who need us know we exist.

In this blog, we’ll explore why visibility matters, where you should be showing up, and how to make sure parents can find you - both online and in real life.

Why Being Visible Is a Form of Support

Parents of neurodivergent children are often overwhelmed, isolated, and in desperate need of tailored support - whether that’s practical tools, emotional guidance, therapies, resources, or just someone who gets it.

When they can find you easily, you:

• Reduce their stress by shortening the search for help

• Build trust through accessibility and transparency

• Increase the chances of earlier intervention or connection

• Help more families get the support they deserve

• Strengthen your own business or service reach

In short, being visible is being helpful.

5 Simple Ways to Be More Findable (and Helpful)

1. Have a Clear Online Presence
   Your website or social media shouldn’t just say what you do — it should say who you help and how. Use warm, clear language that parents can relate to. Include FAQs, testimonials, and how to get in touch.

2. Use SEO to Your Advantage
   Think like a parent. What might they type into Google when they’re at their wits’ end? “Help with my autistic child’s meltdowns” or “ADHD parenting support” - these are the kinds of phrases you want your content to reflect. A well-written blog post (hopefully like this one!)  can go a long way in boosting your visibility.

3. Network in Supportive Communities
   Join Facebook groups like the Neuro Business Hub, attend local parent forums, or partner with schools and SENDCOs. Make yourself available where parents already are. Not to sell, but to show up and offer value.

4. Be Consistent and Human on Social Media
   Share insights, tips, and lived experience (if applicable). Be relatable. Parents are looking for connection not just credentials. Use Instagram, Facebook, or LinkedIn to start conversations, not just pitch services.

5. Get Listed Where Parents Are Looking
   Many parents rely on trusted directories or community-led recommendations. Being featured in curated platforms like ours at Autism & ADHD Parent Support UK, makes you easier to find and gives parents confidence in your work.

Want to Be Found by More Families Who Need You?

At Autism & ADHD Parent Support UK, we know how hard it can be for families to find the right support and for professionals to cut through the noise to reach those families.

That’s why we’ve created our Professional Membership - a space where trusted, passionate professionals can be more visible to the families who need them most.

 Join today to:

• Be listed in our trusted directory

• Get weekly promotion to currently over 19k parents of autistic and/or ADHD children

• Benefit from exclusive promotion of any guest blogs you submit for our website

• Access training on reaching and serving neurodiverse families

• Connect and collaborate with other professionals in this space

• Get featured in our community newsletter and resource guides

• Be part of a growing movement that’s changing the game for neurodivergent families

Join our Professional Membership here

Together, we can make it easier for families to feel supported, seen, and surrounded by the right people; people like you.